GE Press Release:

GE’s LED Architectural Lighting is a Big Hit with Building Owners in Hungary

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December 19, 2012

EAST CLEVELAND, Ohio — December 19, 2012 — (NYSE:GE) — GE Lighting's contemporary Tetra^® Contour LED Lighting Systems have been specified for the new headquarters of wholesaler MENTAVILL and the Alkotas Point office building in Budapest, Hungary. Designed to resemble and replace exposed neon in a variety of signage, architectural and accent lighting applications, the Tetra Contour system provides an excellent balance between performance and aesthetics.

When leading building electrical wholesaler MENTAVILL decided to revamp the signage on its Szekesfehervar headquarters building, its team was looking for a lighting solution that would not only perform well but also reflect the company's corporate identity built on a rich heritage of expertise and innovation.

Similarly, the team behind the lighting refurbishment of the Alkotas Point building wanted to ensure the high-profile building―a key landmark for travelers arriving in Budapest from the Vienna and Lake Balagton highways—stood out from its neighboring buildings with new contemporary edge lighting.

GE’s Tetra Contour LED Lighting System was deemed an ideal solution in both cases, being suitable for a wide range of architectural lighting including border lighting, open-face channel letters, reverse-halo signs, accent lighting, art and light sculpture, as well as cove lighting.

The LED system provides advantages for both MENTAVILL and Alkotas Point as the system is up to 40 percent more energy efficient than a typical exposed neon system. Cool to the touch, it also provides a bright and uniform appearance.

Furthermore, both buildings now benefit from numerous advantages over traditional neon lights including improved energy efficiency, attractive aesthetics, light output, robustness, low-voltage operation, long life, unmatched cold-weather operation and ease of installation and maintenance.

For more information about these installations as well as energy-efficient LED lighting products from GE, visithttp://www.gelighting.com.

About GE LightingGE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal^® and Energy Smart^®consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™ and Tetra^® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

50 Years of LED Innovation
Oct. 9, 1962, GE scientist Dr. Nick Holonyak, Jr., invented the first practical visible-spectrum light-emitting diode (LED). In the 50 years since, GE has been on the forefront of LED innovation. The company has released inspired LED products for both residential and commercial settings, from the first ENERGY STAR^®-qualified A19-shaped LED bulb to LED street lighting that illuminates cityscapes the world over.