GE Press Release:

First-of-its-Kind Home Showcase Offers an Innovative Experience for Seeing and Selecting GE Appliances

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January 31, 2013

• MainStreet America® is first venue of its kind to include show homes in addition to dining, retail, entertainment and educational opportunities for consumers
• GE appliances are included in several of the venue’s show homes, allowing visitors to see and shop within completely decorated and functional homes

LOUISVILLE, Ky. — Jan. 31, 2013 — (NYSE: GE) — GE appliances are featured in four homes in the newMainStreet America® shopping and entertainment destination in Spring, Texas. MainStreet America is a first-of-its-kind educational, shopping and entertainment destination centered on the home, where consumers, designers and builders, among others, can shop and get new ideas.

Operating as showrooms, the homes offer visitors the unique opportunity to shop for furnishings and products within the full context of a completely decorated and functional home. The 12 homes in the Park feature a wide range of architectural styles, interior décor and square footage.

“One of the unique highlights of the Park is that guests can access instant information on desired products in each showcase home through their use of our specially designed, hand-held Technological Education Device we call TED,” states Mike Feigin, owner of MainStreet America and Design Tech Homes.

Utilizing the latest in scanning technology, the TED device will allow users to wave over a programmed product tag to initiate audio and/or visual feedback. If visitors are interested in a particular GE appliance, TED will access its list of features, provide buying information and create a virtual shopping list that will be emailed to the visitor.

“MainStreet America offers visitors the opportunity to experience firsthand how appliances would suit their own home,” says Steve Anderson, marketing manager at GE Appliances. “Designers and consumers can envision how appliances would enhance their designs and lives, and the revolutionary setting will make the experience even more enjoyable and valuable.”

GE has outfitted the homes with a variety of appliances, some of which include:

• 42” Monogram® Outdoor Cooking Center combines 25,000 BTU stainless steel burners that offer precise control across a wide spectrum of temperature settings, and Gourmet Radiant™ trays that ensure even heat distribution and reduce flare-ups.
• Profile™ Built-In Gas Cooktop features a 20,000 BTU tri-ring burner that offers the flexibility of three different burners and an interchangeable griddle that creates instant expanded cook space.
• GeoSpring™ Hybrid Water Heater combines energy-saving heat-pump technology with traditional electric heating systems and saves the average consumer $325 every year on their utility bills.*
• GE® Café™ 24.6 Cu. Ft. Counter-Depth Side-by-Side Refrigerator makes it possible to have the look of a built-in refrigerator without the added expense. Stainless steel sides and modern touches complement your contemporary kitchen from every angle.
• GE Profile Dishwasher with SmartDispense™ Technology features a DeepClean™ cycle with Steam Prewash to remove tough, baked-on soils like egg, rice and oatmeal. Also offers five-stage filtration with Piranha™ hard food disposer, ensuring clean dishes.
• Monogram Built-In Oven with Advantium®, boasting speedcook, convection, microwave and warming capabilities, delivers oven-quality results up to eight times faster than conventional cooking methods with no preheating.

MainStreet America opens to the public the first week of February 2013. More information on the attraction, including hours and visitor rates, can be found at http://www.mainstreetamerica.com/.

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About GE AppliancesGE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. In 2012, GE was named the preferred appliance brand with builders by Builder magazine, and the preferred appliance brand with new-home shoppers by Lifestory Research. For more information on GE Appliances, visit www.ge.com/appliances.

About MainStreet America®MainStreet America® is a year-round showcase of homes where people will be inspired, informed and empowered to build or remodel their home. Positioned as a truly innovative concept in shopping for new homes and related services, MainStreet America is the only venue of its kind in the country with dining, retail, entertainment and educational opportunities added to the blend of activities. MainStreet America is located in Houston, Texas, one of the nation’s healthiest housing markets making Houston perhaps the perfect locale for unveiling a new beacon of hope symbolic of the promise that the American dream is alive and well. For more information on MainStreet America, visit its Facebook page or follow @MainStAmerica1 on Twitter.

*Based on DOE test procedure and comparison of a 50-gallon standard electric tank water heater using 4879 kWh every year vs. the GeoSpring hybrid water heater using 1830 kWh every year.